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Make Your Mark - Defining and defending your brand with a trademark

brandingFor those of you that attended the first event in The Runway’s 411 Speaker Series, you've surely been thinking about Jen Guarino’s branding advice. We have the perfect follow up. Once you've worked hard to perfect your brand identity and you are ready to launch your business, how do you draw attention to and protect your brand? You need a trademark. 

I’ll be leading a panel of attorneys from Foster Swift’s Fashion and Design team, Fosterfashion, Sam Fredrick, Zack Behler and John Mashni, as we talk trademark. What is a trademark, when is DIY a good idea, when do you need an attorney, when should you invest in registering a trademark, and how do you benefit from enforcing your trademark? We will answer these questions and explain what you need to do before you commit to the name and logo that will represent your brand.

If you want to avoid costly mistakes and benefit from all of the effort that you’ve put into perfecting your brand identity, we look forward to seeing you today, on June 16! Register here. And thanks - your registration fees support The Runway!

Categories: Intellectual Property, Trademarks


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