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Showing 26 posts from 2015.

Lansing, are you ready to roll … into production?

The designers that I have had the pleasure of meeting know that I advocate making the most of the free information that you can find on government websites and the no or low cost services available to start ups – if only you know where to look.  If you are in Lansing, check out LEAP’s new Lansing PROTO.  I am particularly pleased to see help with crowdfunding, which can be such a valuable tool for fashion design.

Categories: Crowdfunding, Fashion, News & Events

Year End Checklist for Businesses and Individuals

1. MEET WITH YOUR TAX ADVISOR

  • There may be last minute planning possibilities for 2015. Consult with your tax advisor while you still have time to act in 2015. Don't assume your CPA, lawyer or financial advisor is going to automatically suggest ways to minimize your tax liability. Be proactive!

2. HAVE YOUR ANNUAL MEETING AND CREATE YOUR ANNUAL MEETING MINUTES

  • It is important to document the activities and decisions at your annual meeting and accompanying meeting minutes. Make sure this happens in 2015.
Read More ›

Categories: Entity Planning, Intellectual Property, Tax

The Runway Celebrates Its First Anniversary!

On October 21, 2015, The Runway, Lansing’s fashion incubator, celebrated its first anniversary and announced its new business model. The new business model includes Lansing Community College cut and sew classes, on site, and new “resource tenants” to include the Michigan Garment Industry Council and Creative Many. I encourage you to see the details of the new business model and the resources it will provide to designers, as reported by the Lansing State Journal. Read More ›

Categories: Fashion, News & Events

How to Improve Product Design Using Trade Dress

WHAT IS TRADE DRESS?

Trade dress consists of the unique, non-functional, elements used to promote a product or service. It may also include features such as size, shape, color, color combinations, textures, graphics, or even particular sales techniques. 

Trade dress is within the family of trademark. It is, however, not as well-known as a trademark because of the changing legal standards to acquire and maintain such beneficial federal protection. A trademark is any word, name, symbol, or device or any combination used to identify and distinguish goods or services from those manufactured or sold by others and to indicate the source of the goods.  

Federal law is violated when someone uses a trademark (or trade dress) of another that creates confusion among customers.  Read More ›

Categories: Fashion, Intellectual Property

Join us at The Runway's One Year Celebration!

The Runway is hosting a one-year celebration on Oct. 21.  At  4:30 p.m., there will be a ribbon-cutting to unveil new programming, you will be able to browse and buy designer products and meet the designers, and at 6:00 p.m. the first ever Fashion Edition of "The Hatching."  Hope to see you on the 21st! Be sure to RSVP for the event here.

Categories: Fashion, News & Events

Joe Carr, 3D Printing & Digital Manufacturing

digital manufacturingThe Runway's 411 Speaker Series is bringing in Joe Carr on Wednesday, Sept. 30 from 5:30 to 6:30 p.m. For those of you who have yet to see a 3D printer at work this will be a great opportunity to experience state of the art technology. For those of you that have some exposure to 3D printing Joe Carr is a wealth of information. He is a 3D printing veteran who helped start one of the world's first 3D printing retail stores.

The event will be held at The Runway and the cost to attend is $10. This is one speaker you will not want to miss. Be sure to register for the event here.

Hope to see you there! -Deanna

Categories: Fashion, Manufacturing, News & Events

See you Tuesday (a/k/a Fashionday!) at the Detroit Design Festival

detroit design festivalThe Detroit Design Festival kicks off tomorrow and runs through Saturday, Sept. 26. DDF 2015 will surely live up to its reputation for offering remarkable opportunities for inspiration and collaboration. For those of us who are particularly interested in fashion design, Tuesday, September 22, 2015 is the day you can’t miss at DDF. Check out all that DDF has to offer, particularly the Track 2 events. I hope that I will see you Tuesday at Wayne State University’s McGregor Conference Center: Read More ›

Categories: News & Events

Small Claims – If you like DIY, this is the Court for you!

Small Claims Court is aptly named- the current limit on the amount that you can recover from a Small Claims action is $5,500.  If you are owed a little more, you can choose to reduce your claim to $5,500 to take advantage of this simple and inexpensive process. 

Attorneys cannot file actions in Small Claims Court, and we cannot represent you in Small Claims Court once you’ve filed the action.  But if you like DIY, and don’t fear the risk of a paper cut, you can do this! Read More ›

Categories: Lawsuit

FTC Takes Legal Action Against Fraudulent Kickstarter Campaign

A drink cooler that doubles as a blender and stereo system. A card game called “Exploding Kittens” for “people who are into kittens and explosions and laser beams and sometimes goats.” A motion picture starring Kristen Bell. These are a few of the inventions and initiatives that have received the most funding on Kickstarter, the popular crowdfunding site.

Kickstarter is an online platform that allows project creators to seek financial backing. If people like a project, they can pledge money to make it happen. Funding on Kickstarter is all-or-nothing - a project must meet its funding goal to receive any money at all. Read More ›

Categories: Crowdfunding, Financing

Make Your Mark - Defining and defending your brand with a trademark

brandingFor those of you that attended the first event in The Runway’s 411 Speaker Series, you've surely been thinking about Jen Guarino’s branding advice. We have the perfect follow up. Once you've worked hard to perfect your brand identity and you are ready to launch your business, how do you draw attention to and protect your brand? You need a trademark. 

I’ll be leading a panel of attorneys from Foster Swift’s Fashion and Design team, Fosterfashion, Sam Fredrick, Zack Behler and John Mashni, as we talk trademark. What is a trademark, when is DIY a good idea, when do you need an attorney, when should you invest in registering a trademark, and how do you benefit from enforcing your trademark? We will answer these questions and explain what you need to do before you commit to the name and logo that will represent your brand.

If you want to avoid costly mistakes and benefit from all of the effort that you’ve put into perfecting your brand identity, we look forward to seeing you today, on June 16! Register here. And thanks - your registration fees support The Runway!

Categories: Intellectual Property, Trademarks