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Showing 2 posts from October 2015.

How to Improve Product Design Using Trade Dress

WHAT IS TRADE DRESS?

Trade dress consists of the unique, non-functional, elements used to promote a product or service. It may also include features such as size, shape, color, color combinations, textures, graphics, or even particular sales techniques. 

Trade dress is within the family of trademark. It is, however, not as well-known as a trademark because of the changing legal standards to acquire and maintain such beneficial federal protection. A trademark is any word, name, symbol, or device or any combination used to identify and distinguish goods or services from those manufactured or sold by others and to indicate the source of the goods.  

Federal law is violated when someone uses a trademark (or trade dress) of another that creates confusion among customers.  Read More ›

Categories: Fashion, Intellectual Property

Join us at The Runway's One Year Celebration!

The Runway is hosting a one-year celebration on Oct. 21.  At  4:30 p.m., there will be a ribbon-cutting to unveil new programming, you will be able to browse and buy designer products and meet the designers, and at 6:00 p.m. the first ever Fashion Edition of "The Hatching."  Hope to see you on the 21st! Be sure to RSVP for the event here.

Categories: Fashion, News & Events