Showing 5 posts from April 2015.
What a great way to start The Runway’s 411 Speaker Series! If you’ve heard of Shinola Detroit (and surely you have), do not miss Jen Guarino’s May 6 presentation. Jen is the VP of Leather at Shinola and will address creating and maintaining a brand identity and marketing your company.
I cannot think of a cooler, more integrated brand identity and marketing strategy than Shinola’s. To learn from its example will be an excellent opportunity, and to learn it from Jen will be a special treat. She is, in my opinion, the rock star of Michigan’s maker movement.
I hope to see you at The Runway on May 6. Fosterfashion plans to follow up the discussion of branding with the legal side of that topic – trademarking. If you can’t join us on May 6, check back here after that date for the specifics on our trademark presentation and workshop – so that you can Make Your Mark.
Categories: News & Events
I had the very good fortune of spending a few days in New York. I am sure that my small town, Midwestern roots are showing when I share my fascination with The Big City. I love the energy and the endless options of things to see and do. This recent trip was, however, completely focused on the fashion industry. I was in New York to attend the 5th Annual Fashion Law Symposium at Fordham’s Fashion Law Institute, and while in town I attended a “Fashion at FIAF Talk” by Jack McCollough and Lazaro Hernandez of Proenza Schouler, had lunch with designer Daniel Vosovic, discussed re-branding with a young designer on a walk through Central Park, shopped at MOOD, met with the founders of The Trim Lab, and checked out the Halston exhibit at The Museum at FIT. I will be sharing some specifics regarding these recent New York happenings in future posts, but I would like to first share a general observation and how it will, I hope, translate into things to come in Michigan. Read More ›
Kickstarter is a crowdfunding platform for creative projects. Project creators set a funding goal and deadline for their project. If people like the project, they can pledge money to help make it happen. Kickstarter has become a popular platform for designers to raise funds while using “reward” selections to market test their garments or accessories. From the newest in fashion to movies and gadgets, and, yes, even potato salad, a wide range of products and ideas find their way to Kickstarter.
While Kickstarter has been a great fundraising platform for a wide range of people who may have had no alternative source of financing, an issue that many people overlook is the tax implications from a successful Kickstarter campaign. Read More ›
If you will be in Lansing this weekend, I hope that you will join Fosterfashion at The Runway on Saturday night. Michigan’s first fashion incubator will be the scene for a first of its kind event - Fashion for the Fire, a fashion show to raise awareness and show support for the survivors of childhood sexual trauma. The show will present avant-garde designs inspired by the accounts of brave survivors, presented in correlation with recordings of survivor’s stories. Read More ›
If you employ anyone or hope to employ someone, be aware of a very bad idea. House Bill 4198, introduced by State Rep. Peter Lucido would, if it became law, effectively ban non-compete agreements between employers and employees in the State of Michigan. Particularly for fashion designers, who lack statutory protection for the overall design of their garments and accessories, a covenant not to compete is a very important provision in the designers’ agreements with their employees.
According to Crain’s Detroit Business (March 23, 2015, p. 25), House Bill 4198 was a reaction to a publicized debate over the use of covenants not to compete by Jimmy John’s Franchise LLC to prohibit their sandwich makers from working for a competitive sandwich shop. I have to wonder whether anyone involved in such a debate, or involved in authoring House Bill 4198, has a working knowledge of current Michigan statute on the topic and the role of our courts in enforcing covenants not to compete. Read More ›