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Showing 3 posts from June 2015.

Make Your Mark - Defining and defending your brand with a trademark

brandingFor those of you that attended the first event in The Runway’s 411 Speaker Series, you've surely been thinking about Jen Guarino’s branding advice. We have the perfect follow up. Once you've worked hard to perfect your brand identity and you are ready to launch your business, how do you draw attention to and protect your brand? You need a trademark. 

I’ll be leading a panel of attorneys from Foster Swift’s Fashion and Design team, Fosterfashion, Sam Fredrick, Zack Behler and John Mashni, as we talk trademark. What is a trademark, when is DIY a good idea, when do you need an attorney, when should you invest in registering a trademark, and how do you benefit from enforcing your trademark? We will answer these questions and explain what you need to do before you commit to the name and logo that will represent your brand.

If you want to avoid costly mistakes and benefit from all of the effort that you’ve put into perfecting your brand identity, we look forward to seeing you today, on June 16! Register here. And thanks - your registration fees support The Runway!

Categories: Intellectual Property, Trademarks

The Training Wage – Affordable help for you and resume worthy experience for the under 20 employee

experienceLike so many start-ups, Michigan fashion designers have, or will, experience that moment when they really, really need a hand but hyperventilate at the thought of paying an employee. You thought an unpaid intern was the answer, until you read Internships – A Teachable Moment. How do you respond when that eager student that still needs a summer internship sends you another email and tempts you with an offer to work without pay? A training wage may be the answer.  Read More ›

Categories: Employment

Made In Michigan – Coming soon, to your closet?

Anyone who has spoken to me in the last two years about fashion law will attest to the fact that I am obsessed with the idea of developing a robust Michigan garment industry. For those of us who have not grown up in the New York garment district, it is difficult to comprehend all of the people and processes that are involved in a robust garment industry. Fortunately, I share my obsession with my daughter, who sent me a link to "Make it in America: Empowering Global Fashion" (2014). If you have an interest in what has happened to New York’s garment district, would like to hear from designers how important it is to have direct access to manufacturing and sourcing, or just wondered how your jeans were made, check it out here.

Made in America, made locally, made by hand – these have become value added descriptions of the clothes, shoes and accessories that we buy. I’d like to change the end of Make it in America, or be the first person to view Make it in America – Part II, to explore the success story that we Made in Michigan. 

Categories: Manufacturing