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Showing 2 posts in Social Media.

Fashion 411 Speaker Series Presents: Using Facebook to Find Your Perfect Customer

On Tuesday, November 14, the Runway in downtown Lansing hosts the Fashion 411 Speaker Series: Using Facebook to Find Your Perfect Customer. The guest speaker for this event is Michelle Roberts. Read More ›

Categories: Fashion, Social Media

The Power of Choice and the Importance of Informed Choice

The theme of Fordham Law’s recent Fashion Law Symposium was The Power of Fashion. None of us need to attend a symposium to know that the consumer has power – the clothing that we choose to buy influences what is made for future seasons. We are increasingly aware of how our choices influence where our clothing is made. Years of preferring to buy as much as possible at the lowest price drove a lot of garment manufacturing, and other manufacturers of consumer goods, out of the US.

Thankfully, we are seeing a big push in the other direction – buy less and buy smart. The smart consumer is not only looking for quality, they are also considering the effect of their purchase on their local market and the US workforce. This trend has laid the foundation for companies like Shinola Detroit to make quality goods right here at home. This trend will be a big player in the success of a growing Michigan garment manufacturing industry and other US “makers.”

What I did not know, until I attended the Symposium at Fordham, was the power of our social media choices on modeling. Did you know that when you choose to follow a model on Facebook or Twitter you are helping them land their next job? Fordham Law brought together a panel that included Coco Rocha (yes, the supermodel), Chris Gay of Elite World Group, and Melissa Wilhelmina Cooper to discuss the power of social media in the modeling industry. They wholeheartedly agreed that social media has dramatically changed their industry. Read More ›

Categories: Manufacturing, News & Events, Social Media